In this article, I will share the reasons why WordPress websites are so popular and used by so many, even after almost 20 years.
Chances are high that you have visited a WordPress website before, probably without knowing it. More than 1 in 4 of all websites you visit use WordPress in one way or another. It accounts for 43.3% of all websites on the Internet.
WordPress itself is a content management system (CMS), which is basically a tool that makes it easy for you to manage aspects of your website like text, images and files.
In the end, WordPress makes creating a website accessible to everyone, even if you are not a developer.
WordPress is used by individuals, large businesses and everyone in between! Many other well-known companies use WordPress as well. Here are some of my favorite examples:
Microsoft uses WordPress for its official blog. The company also uses WordPress to run blogs for certain products, such as Windows and Skype.
BBC America offers the best scripted American television series in addition to the best British entertainment series, making it very popular with its viewers.
What began as a weekly magazine in the United States in 1892 is now one of the most established fashion and lifestyle online magazines in the world – powered by WordPress.
“WordPress is not something that you recognize directly when you visit a website. It simplifies the managing of the website for the person behind it.“
WordPress is easy to use and has an intuitive interface. The platform was built with ease of use in mind and most new users can easily learn how to manage their website without any outside help. This makes it ideal for non-technical users who want to manage their own websites.
You can change almost every aspect of the look and feel of your site by editing the code that creates it. Be it uploading new images, rewriting texts, changing opening hours or contact details. The simple interface allows you to customize your website easily.
The fact is, WordPress is a search engine heaven. It has been designed by default to be SEO friendly. On top of that it offers you a number of options to make your website more search engine friendly.
This way you can optimize your website to rank high on Google and other search engines, like Bing, Yahoo or DuckDuckGo.
The reason for its popularity is not just because of its ease of use but also because its security features are top-notch.
Security hardening is built into WordPress itself, so you don’t need to worry about it. WordPress comes with strong security settings out of the box, including limiting file upload sizes and restricting access to specific user accounts. The WordPress team works hard to ensure that your website stays safe by providing regular security updates, as well as new features like automatic updates and backups.
The mobile web is growing faster than desktop internet usage, and more people are using their smartphones to access the internet. That’s why it’s important for a website builder like WordPress to be as accessible as possible on mobile devices.
WordPress gives you the ability to customize your website for all devices.
What I love about WordPress is that it is versatile. With WordPress, you can create websites of all shapes and sizes. You can install it on your own server or have it host it for you. You can use it for a blog or as a full-fledged eCommerce site. It comes with many powerful features that make running your website efficient, such as search engine optimization (SEO), mobile-ready design and built-in security.
